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OUR APPROACH Federal PRINCIPALS

Our Approach to wealth management echoes our tradition to identify and establish what our clients need. Avix Federal Credit Union stands out from its competitors through the client-centered approach that focuses on trust and integrity.

We endure success by having these core values and core purpose remain fixed while our business strategies and practices endlessly adapt to a changing work.

At Avixfcu our mission is centered on three key principles geared toward bringing back true traditional private banking and wealth management solutions

  • Trust
  • Client Focus
  • Values

The principals of Avixfcu have built a solid foundation of trust within the financial industry and with clients. Clients have experienced consistent and secure management of their investments which has led to a solid reputation of trust. We seek to build relationships that last for generations.

We are proud to have earned the trust and loyalty of our clients by adding value year after year. We recognize customers want to do business with a company they can trust; when trust is at the core of a company, it’s easy to recognize. Trust defined, is assured reliance on the character, ability, strength, and truth of a business.

At Avixfcu, we are deeply rooted in our belief that we must always act in our client’s best interest and must act in the highest ethical, moral, and fiduciary standards. Our priority is always our clients, and we focus exclusively on providing customized, planning-led advice to help our clients achieve their goals.

If we serve our clients well, our own success will follow. Our clients entrust us to protect and grow their investments. They are pension funds, endowments, and other institutional investors as well as high-net-worth individuals and families who work closely with financial advisors and consultants.

The values of an organization come from the founder. They are there from the very beginning, influencing the building blocks of vision, people and systems. These values are the basis for every decision made within the organization and will serve as a guide to assist our clients and earn their trust.

The core values must not only be accepted but truly believed by all top level executives so it becomes ingrained in each and every employee. We focus on understanding the difference between what should never change and what should be open for change.

This rare ability to manage continuity and change—requiring a consciously practiced discipline—is closely linked to the ability to develop a vision. Vision provides guidance about what core to preserve and what future to stimulate progress toward.

VALUE PROPOSITION

Our service model has always been the same, to provide each client with a high level of personal service:

  • • Every client and their family is known personally by the team and treated like family
  • • Phones are always answered – no voice mail during office hours
  • • Clients’ requests and questions are resolved by the knowledgeable staff, their needs are anticipated, and their goals are understood.
  • • Clients are educated to our investment process, current market outlook, and rational for our portfolio positioning, providing them assurance, particularly during times of severe market declines
  • • Deliver value added advice and guidance that sets us apart, providing sharp, consistent client service 100% of the time

Avixfcu draws strength from these values and principles. Over centuries we’ve remained true to these ideals, even as the nature of our business has changed.


We consider it a privilege to service our clients, who value the friendship, trust, white-glove service and consistent investment performance they have received from us over the years. Client retention rate is very high, and we are able to growth through referrals from them .

OUR CORE VALUES –sharing our vision

A Business Built on Principles started with a sense of conviction that our industry was drifting away from what it once was.

A majority of supposed private banks have become mere closet hedge funds by focusing on proprietary trading and institutional business.

Private client business has become a secondary business and no longer the primary focus of those banks.

The 2008 financial crisis exposed many of these financial institutions’ faulty business models and without major government bail outs, many depositors and private clients would have bear the brunt of that faulty business model.


When a bank engages in excessive risk taking within its investment banking division, it is only a matter of time before that strategy ignites fire.

Unfortunately, most of the time that fire does not stay confined within the investment banking division and it is only a matter of time before it spills over into to the private client business and those institutions are began to stare in the face of financial in solvency.